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Chrysler LLC claims its new lifetime powertrain warranty has significantly increased the number of people who consider the automaker’s products for purchase, Wards wrote this week. "We definitely have the greatest powertrain warranty," Darryl Jackson, Vice President—U.S. Sales, told Wards. “From a dealership perspective, virtually every single dealer we’ve talked to has said they’ve seen a double-digit increase of people considering our product.” Michael Keegan, Vice President—Volume Planning and Sales operations, added: “The warranty also underscores our focus on quality and customer satisfaction.” Jim Hossack, consultant with California-based AutoPacific Inc., suggests a lifetime warranty program could boost quality on its own. “The fact that it’s there focuses your manufacturing and engineering on making things bulletproof,” Hossack said. “Lifetime is pretty impressive

The Scoop At Chrysler Group
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