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Why Toyota's President Won't Be Chrysler's Savior

1177 Views 0 Replies 1 Participant Last post by  rickaren
Customers First

Toyota made its mark in the U.S. by operating according to the principle that customer demand should dictate how many cars are manufactured. Chrysler and Detroit automakers have done the opposite; to their detriment they often ``push'' cars onto reluctant dealers who then get squeezed when buyers are scarce.

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